Mitsukoshi’s spirit of treating customers with sincerity.
The spirit of “Michi,” respecting civility.
These two elements resonate with each other, and communicate Japanese traditions, culture, and the path of human development to the world.
The Nihombashi Mitsukoshi Main Store has been serving customers with “sincerity” for more than 350 years since its establishment.
The All Japan Judo Federation, which aims to share the value of judo with as many people as possible as a means of “human development.”
Project “Michi” was established by these two organizations with the desire to continuously promote “Japanese traditions, culture, and the path of human development” to the world.
In 2024, the first Judo event of the project will be held at the Nihombashi Mitsukoshi main store. We will continue to plan and disseminate information on various “Michi” cultures in the future.